Notes &
Socheata Poeuv’s lessons on storytelling:
- Showcase the “at stake.” This is the heavy, consequential implication of the issue you are facing. It may innately be personal – in Poeuv’s case, the role of the Khmer Rouge in redrawing her family tree – but it should be told in a way that’s universal, to ensure it resonates with every viewer.
- Ensure an ebb and flow of tension and relief. A moment of humor or a change in perspective is a courtesy to viewers to make sure they don’t drown in the heavy moments of your video. The issues at stake are grave, but the seriousness of the message won’t necessarily be lost with a moment of levity. In fact, audiences need, and often respond to, lighthearted moments, too. Releasing built-up tension can help your audience better absorb the gravity of the situation without being overwhelmed.
- Provide a resolution. In “New Year Baby,” the resolution was Poeuv and her family’s return to their home in the United States. It signaled they learned something deeply unsettling about the past, but still have hope for the future. No matter the issue, what a critical, uplifting and persuasive message to leave with an audience: there is hope for the future, and by the way, here’s how you can get involved.
(Source: 3blmedia.com)
