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When it comes to applying innovation, use White Space teams. Drop all the business plan preparation, endless crunching of historical numbers, multi-tabbed Excel spreadsheets and powerpoint matrices. Instead, dedicate some people to the project, push them into the market, make them beg for resources because they are sure they know where to put them (without ROI calculations) and tell them to get it done - or you’ll fire them. You’ll be amazed how fast they (and your company) will learn - and grow.
I think the line is drawn a little too clearly in this article. However, I do agree with favoring an action-oriented white space approach. Moving, making, and falling forward will more likely lead to growth and innovation than following processes, plans, and analytics derived from an organization’s core business.
The Phoenix Principle: Why Facebook beat MySpace - and What You Should Learn
